Reduce New Customer Acquisition Costs!
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Ad Platform generated audiences end up delivering 80% impressions to users that might be ‘interested’ in your products but cannot afford to buy, thereby inflating CACs!
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Xpert builds performance centric audiences targeting only the 2% Indians that actually buy online, thereby improving your ROAS & lowering your CACs.
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Increase Store Footfalls Via Hyperlocal Targeting
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On average, less than 5% of a city's residential areas house ~50% of its buyers capable of discretionary or branded purchases. Current geo-targeting lacks the precision to account for the socio-economic diversity within Indian postal codes, resulting in significant wastage of ad impressions.
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Leveraging our Network Intelligence, built over 6 million actual buyers shopping across 400+ brands, we directly target your ideal prospects based on their proximity to your store at a latitude-longitude level of precision.
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Run Branding Campaigns That Build Recall !
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Brand Recall is driven by higher ad view frequency, achievable only by targeting specific buyers repeatedly, a task not possible with broader ad platform-generated audiences.
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Xpert identifies the 2% of users that actually make purchases and are hence valuable to repeatedly target. This enables building frequency and thus recall within the same budget.
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