Evaluate Store Locations Basis Buyer Proximity
-
Without access to precise locational intelligence on their target consumers, brands often rely on generalized demographic and popularity statistics to choose new store locations. This typically leads to expansion in high-density areas, popular malls, or high streets, resulting in higher operational costs without proportional returns.
-
Xpert solves this by identifying locational clusters with high concentrations of actual buyers & mapping these against your specific store locations. This helps evaluate new store, warehouse, or distributorship opportunities based on proximity to actual buyers.
- Know More
Understand Your Market Penetration
-
Your own data only allows you to compare performance with past sales and other outlets, but NOT the actual buying potential of an area. This limits your ability to accurately gauge growth prospects and identify underperforming areas.
-
Xpert benchmarks your market share against its universe of buyers, helping you identify saturated vs untapped locations, thus empowering your marketing decisions
- Know More
Discover The Top Housing Societies That ‘BUY’
-
Your current BTL campaign strategy aiming activation in housing societies is based on resident population data which doesn’t equate to buying potential. This leads to sub-optimal marketing impact & lower sales conversions.
-
Xpert uses its network intelligence to calculate the actual buying potential of housing societies in each city, ranking them at the area/pincode level. This allows you to optimize your hyperlocal marketing budget & get better results.
- Know More
